Pontis gives marketers the ability to automate the entire marketing offer management process and engage customers using a comprehensive marketing program cycle made up of four stages:

The system provides marketers with a rich set of tools for planning marketing offers and programs. Planning modules include Goal Based Planning, Marketing Plan Composition, Subscriber Behavioral Modeling and Plan Execution Simulation.

• Goal Based Planning - The planning module enables an interactive planning process that is initiated with a concrete business goal (e.g. increase ARPU of WAP users by 10% over a three month period) and carried out by switching back and forth between an actual marketing offer (or multiple suggestions of) and adjustments of marketing factors and other parameters.
• Marketing Plan Composition - The planning module enables the interactive and system assisted composition of a marketing program. The elements of a plan typically include individual offers (Business Template instances), Value Paths, program variations (e.g. 50% and 25% off) and more.
• Subscriber Behavioral Modeling – This module enables the validation of planning in an analytical fashion using subscriber behavior modeling techniques. These advanced models are executable and allow simulation of subscriber behavior over a set of changing offers and customer responses.
• Plan Execution Simulation - The simulation module enables simulating a marketing plan against a modeled target producing results (dashboards, reports) in terms of the original business goals, breakdowns of resources consumed by the plan's execution, touch analysis and ‘red flags’  against cross plan hazards.

Once the Pontis system is installed and integrated with selected platforms and channels, marketing offers can be implemented instantly. There is no need for a special integration project, or to modify other IT or delivery systems. When an offer is launched, Pontis executes the business requirements and the interconnecting business logic. It then hands the offer over to dedicated delivery systems through a set of standard, reusable interfaces. Pontis makes this possible by modeling and automating the key marketing and sales processes that bridge the systems and channels that are involved, in different business units and parts of the organization. For example, creating an offer involves several technical and organizational business processes including definition of eligibility, triggers, benefits and pricing, schedules, communications, KPIs, and more. Pontis automates the underlying processes (such as data synchronization, customer status changes, and consumption event capturing) between the Pontis Business Desktop, the runtime environment, and legacy platforms. Pontis has analyzed hundreds of marketing case studies to identify where agility must be maintained in order to build the necessary parameters and policies into the system.

Management tools include tools for sorting, comparing, and organizing offers. The system also provides tools for determining policies such as customer ‘touch’ policies, IT controls (e.g. no more than 100 SMS messages can be initiated by the system at any given minute), and monitoring tools that enable defining alert policies for business and usage aspects.

Our powerful business intelligence abilities enable real time monitoring as well as long term analytics of marketing offers and programs. Key Performance Indicators (KPI’s) are collected for each offer and program and compared against target KPI’s. Product and segment managers can evaluate offer results, analyze market segments and answer key questions such as the impact on usage and revenues per segment. Business analysts can view the entire offer portfolio both from a high-level, top down perspective to a detailed analysis of individual offers. Executives can review business aspects through a set of dashboards. IT analysts and executives can review and analyze aspects such as impact on traffic, number of messages sent through different channels, and more.