Glil Yam, Israel – April 26, 2007 – Pontis Ltd., a developer of software marketing
systems for Communication Service Providers, today announced that it has been
awarded a contract for its Integrated Marketing System™ by Nextel
Communications Argentina S.A. (NCA), an Argentinean integrated mobile operator
focused on the business sector and the quality leader in this segment.
Pontis’s Integrated Marketing System™ will enable Nextel Argentina to design,
execute and analyze voice and messaging offers targeted at specific, well-defined
customer segments. The system will provide Nextel’s marketers with highly flexible
capabilities to promote their pre-paid and post-paid voice services, and optimize
the entire sales experience through a single business interface.
“As leaders in the business segment, a key concern is the ability to provide our
customers with offers that meet their specific needs,” said Luis Jordan, Marketing
Manager of Nextel Argentina. “With the Pontis system, our marketing executives
can seamlessly create targeted packages for our corporate customers based on
their personal preferences and profiles. We are looking forward to creating a
variety of exciting new customer offers, including upgrade packages, service
bundles, top-up benefits, and other cross-sell and up-sell opportunities designed
with the Pontis Integrated Marketing System™.”
“We are gratified that Nextel Argentina, a leading Communications Service
Provider, has chosen the Pontis Integrated Marketing System™ to improve their
offering to business customers,” said Michael Kerbis, Pontis CEO. “Using the Pontis
solution, Nextel Argentina can create targeted customer offers effectively and
better leverage its impressive service portfolio, while significantly reducing time-to-
market for the launch of new offers. We are confident that Nextel Argentina will
see a rapid increase in its revenues as a result of these new capabilities.”
About Nextel Argentina
Nextel Argentina is an integrated mobile operator dedicated to the business
segment and leader in quality of its sector. Thanks to the iDEN® technology from
Motorola, Nextel unifies under one handset services such as Direct Connect (bi-
directional digital radio), mobile telephony, messaging and mobile data
transmission. Nextel Argentina is a subsidiary of NII Holdings, Inc.
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