The Pontis Marketing Delivery Platform (MDP™) for mobile, TV and fixed line operators is the only real-time fulfilment and execution system for personalised and contextual marketing offers across platforms and channels. The Pontis solution has been proven to increase the success of marketing promotions by ensuring that relevant offers are based on actual user behaviour and interests. Pontis has secured deals with a growing number of Tier 1 operators including Vodafone, Telefonica and T-Mobile.

Alon Werber, VP Marketing and Business Development at Pontis, said: “We are delighted to have been recognised in the Gartner ‘Cool Vendors’ report, and see it as a testament of the benefits we can provide to operators. In today’s economic climate, it is more important than ever that operators are able to be more creative in the design of offers and can facilitate the rapid deployment of campaigns, whilst ensuring customer retention. Giving CSPs the ability to mix and match highly relevant offers based on real-time user behaviour and triggers, significantly enhances all aspects of customer relationship management and genuinely impacts ARPU, customer loyalty and lifetime value.”

This is the latest achievement for a company that is experiencing continued growth. Pontis recently secured a total of $19,650,000 in equity financing from Norwest Venture Partners (NVP), which will enable the company to further expand their customer base and technology development across the mobile, TV and fixed line platforms. 

Gartner's listing does not constitute an exhaustive list of vendors in any given technology area, but rather is designed to highlight interesting, new and innovative vendors, products and services. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness of a particular purpose.

Gartner defines a cool vendor as a company that offers technologies or solutions that are: Innovative, enable users to do things they couldn't do before; Impactful, have, or will have, business impact (not just technology for the sake of technology); Intriguing, have caught Gartner's interest or curiosity in approximately the past six months.

[1] Gartner “Cool Vendors in CRM in Marketing and Analytics, 2009” by Adam Sarner, Kimberly Collins, Gareth Herschel, Bill Gassman, 9 March 2009.

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