LONDON, UK, January 22, 2008. Pontis has today announced that Partner Communications (‘Partner’ Nasdaq and TASE: PTNR; LSE: PCCD), operating the Orange brand in Israel, has deployed their marketing delivery platform to automate and improve the speed with which they can introduce personalised marketing offers for their customers. Using this new solution, Partner Communications plans to significantly improve the quality and increase the quantity of its marketing activity with its 2.7 million wireless subscribers.

Pontis’ Marketing Delivery Platform (MDP) – a comprehensive software solution which enables marketers to deliver real-time, personalised marketing offers – will play a central role in Partner Communications’ marketing strategy; enabling the operator to provide the right customer with exactly the right marketing offer at exactly the right time.

With 3G content and value added services now a key strategic tool for driving revenue, Partner needed a comprehensive system that would automate the process of launching personal marketing offers. The system will be used to promote a range of personalized offers, combining Partner Communications’ full VAS portfolio: ringtones, games, wallpapers, screen savers, Live TV, video clips and full track downloads.

Erez Paz VP Marketing at Partner Communications, comments: “VAS is now one of the most strategic growth areas for operators, as well as being a key part of our brand. To this end, we are looking to drive additional revenue through higher levels of content consumption and customer satisfaction, which the Pontis system will enable us to do. Timing is critical for our campaigns and the system will increase the speed with which we are able to introduce marketing offers, enabling proactive and reactive, real-time offers to be delivered all the way to the end-user over our digital sales channels. A key objective is to be able to offer appealing and highly targeted promotions to our subscribers“.

The Pontis system will also enable a higher level of targeting using advanced lifestyle and usage based segmentation capabilities. A variety of Pontis modules will be used by the company including ‘cross-sell‘ promotions of related products, ‘Happy Hour’ promotions and personal recommendations using an on-line recommendation engine.

The Pontis MDP will simplify and speed up the launch time of each new marketing offer, which, using traditional methods is a lengthy process that is heavily dependent on IT resources, billing and content departments.

Alon Berman VP Technology at Partner Communications comments: “Deploying the Pontis system will significantly improve the flexibility and time to market of new marketing offers. Moreover we will be able to consolidate and enable full operational control of campaigns to the Marketers. This means reduced dependency on IT resources needed in order to plan and execute complex marketing campaigns. The advanced capabilities of the system also mean that we will be able to run many marketing offers in parallel, and the Pontis reporting tools will provide accurate analysis on the effectiveness of a campaign.”

Michael Kerbis, CEO of Pontis comments; “We are delighted that Partner Communications has selected Pontis’ technology which will not only support their strategic marketing objectives but will also play a central role in improving their day to day marketing operations.”

About Pontis

Pontis is the creator of the world’s first Marketing Delivery Platform that enables Mobile, TV, and VoIP communication service providers to target customers with personalized marketing offers on the fly.

Pontis is dedicated to empowering communication service providers to provide customers with the optimal product offering and purchasing experience, while dramatically lowering costs and shortening time to market. The Marketing Delivery Platform provides an end-to-end solution for marketers to engage their customers in real time, using the right offer and the right terms, at just the right time.

Giving communication service providers the ability to mix and match highly relevant offers based on real time user behaviour and triggers, significantly enhances all aspects of customer relationship management and genuinely impacts their ARPU, customer loyalty and lifetime value.

To find out more about Pontis visit www.pontis.com.

About Partner Communications

Partner Communications Company Ltd. ("Partner") is a leading Israeli mobile communications operator providing GSM / GPRS / UMTS / HSDPA services and wire free applications under the orange™ brand. The Company provides quality service and a range of features to 2.796 million subscribers in Israel (as of September 30, 2007). Partner’s ADSs are quoted on the NASDAQ Global Select Market™ and the London Stock Exchange. Its shares are also traded on the Tel Aviv Stock Exchange (NASDAQ and TASE: PTNR; LSE: PCCD).

Media Contacts: