Deliver personalized ads based on user behavior

	Promote	Launch real time promotions based on usage
	Package & Bundle	Define and launch targeted content packages and service bundles
	Recommend	Make contextual recommendations
	Communicate	Develop a personal dialogue with customers

Personalized Advertising
Personalized Advertising is the ability to precisely target an advertising campaign to the right customers at the optimal time. With the Pontis Marketing Delivery Platform, marketers can leverage customer usage history and profiles to automatically define target segments. Real time behavioral triggers ensure that the timing for communicating advertisements is optimized for maximum impact. Pontis provides an integrated view of a campaign across channels, along with detailed feedback and analysis.

Realizing the Potential of Mobile Advertising
The latest on-demand services provide a unique opportunity to target a specific audience at the most effective time. Communication Service Providers now have access to a wealth of important customer information including demographics, psychographics, location, and current behavioral context. In contrast, traditional broadcast services support only a small subset of parameters, such as demographics and time of day.

Pontis Personalized Advertisements work as an integral part of a service provider's advertising infrastructure to enable accurate targeting and contextual communications that lead to high response rates.

Proven Business Benefits
Personalized Advertising has the potential to benefit the entire value chain, driving business for both sponsors and service providers in a mutually-beneficial way. While customers resent mass advertising, relevant, targeted ads that include free or discounted products are often welcomed.

For operators, targeted advertising can be an effective means to promote new services to the right audience. Daily campaign response reports provide important information that can be leveraged for future campaigns.

Know Your Customer with Pontis
As part of the Marketing Delivery Platform, Pontis Personalized Advertisements provide marketers with valuable insight that translates into well-defined customer segmentation. Pontis collects, analyzes and manages information about customer behavior including browsing, purchasing, and provisioning. This usage history can be combined with real time behavioral triggers to show ads at the time when they are likely to have the most impact.

Pontis enables marketers to coordinate ads across multiple communication channels to ensure consistency, enforce repetition policies, and create the right mix between exposure to internal campaigns and sponsored advertising. Marketers can select the optimal placement and positioning for banners and communications with up-to-date statistical information about visit rates of potential locations by all subscribers or specific population segments.

Customer Analysis - The Key to Ongoing Success
A crucial part of the 'dream, design, launch, measure' concept is the ability to analyze runtime results. Pontis analyzes customer behavior and generates a variety of customizable reports that help marketers to assess ad campaigns and plan for the future. For example, Pontis can show whether a sponsored service was purchased, and when in relation to the time an ad was displayed.